Bonjour Mes Amis,
Let’s imagine for a moment, mes amis, that we are in Paris, la ville d’amour. You’re sitting at a small outside table at a quiet café, overlooking a park with a hot cappuccino, listening to the melodic cadences of the French language being tossed around old cobblestone streets, observing the beautiful architecture found on every city block. Perhaps later you wander through an outdoor market with fresh flowers and produce, then take in a beautiful view of the city from the very top of la Tour Eiffel, and top off your day with a warm crepe and a walk around le Basillique du Sacre Coeur at dusk.
When I think of Paris (especially when I’m lounging here in our sitting room at A French Touch!), I think of the effortless, clean, stylish elegance that French culture exudes. The French have always commanded a great deal of respect and influence when it comes to fashion and make-up, but only gradually are cultures like ours starting to pick up on the wisdom and sophistication of their skincare philosophies, as well.
Lucky you, though, because A French Touch seeks to embrace all of these beauty secrets, out of a desire to help you maintain and reflect your natural beauty and to help your skin age gracefully.
So let’s begin first with the concept of a skincare salon. Skincare salons are as common in France as hair and nail salons are in the US. The idea of a skincare salon might sound suspiciously like a spa, but the ‘salon’ part is supposed to emphasize a regular treatment of the skin to maintain a healthy appearance, rather than a once-in-a-great-while treat for oneself. In France, the skincare salons are known as “Les Instituts de Beauté”, institutes of beauty, where skin is therapeutically nourished and refreshed.
The French do not believe in heavy make-up application, and therefore emphasize maintaining the natural beauty and balance of your skin so that excessive make-up is not needed. The trick to make-up is to make it look as though you aren’t wearing any, rather than looking like a five-year-old who went rummaging through her mother’s vanity drawers! Foundation, blush, eye make-up and lip products are only to be used to create an I-am-this-beautiful-after-just-waking-up look.
From fashion to make-up to everyday life, the chic French femininity we love conveys a sense of effortlessness, of simplicity, of 
natural beauty. However, when it comes to the skincare ritual behind the effortless beauty, the opposite couldn’t be more true; French women dedicate a great deal of time to applying quality products that ensure the health of their skin. They generously employ moisturizers, serums that stimulate collagen production, and liberally apply their sun protection on a very frequent and regular basis. All of this stems out of a longing for natural beauty, not a false, cakey, make-up induced appearance, and out of a love for their skin.
I know you might be a bit tired of my “Show your skin some love” theme from this summer, but I mean it in earnest when I say that it is the absolute best way to give yourself that extra bit of ‘me time’, that ten minutes of pampering and unwinding to begin and end your day with. I know since I stepped up my skincare routine after starting at A French Touch, I have come to look forward to cleansing and soothing my face at the end of a long day, almost like I’m exfoliating and moisturizing and nourishing all the stress away; that time is just for me, and I love it because I deserve a few moments to feel beautiful, even after the make-up comes off!
Alors, mes amis, I hope these thoughts find you happy and leave you happier. Stay beautiful, because you are, and because you deserve to feel like it, too.
Bisous,
